Picking the right ingredients to include is just as important as choosing the ingredients to leave out, turns out the big brands aren’t that interested in adjusting their formulas.   

Our goals for Ollie toothpaste is simple: 

• Create one of the best cavity-fighting toothpastes known to man 
• Leave out harmful ingredients 
• Adding the right ingredients to whiten your teeth 
• Work perfectly with peroxide whitening treatments to reduce sensitivity 
• Make a light mint flavor perfect for freshening breath without making your mouth burn 
  
  

How we did it: 

Ollie has 10% nano-hydroxyapatite, fluoride and xylitol to fight cavities in more ways than other toothpastes. Ollie also contains potassium nitrate for sensitivity control, which also pairs well with whitening treatments, or just sucking down cold drinks. 

You will smile a bit more knowing that you are using one of the most effective toothpastes available and that 10% of profits go to providing oral care basics to those in need.  

You spend nearly a half-hour per week brushing your teeth, you may as well make sure your toothpaste is working as hard as you are. 

Since most of us are buying toothpaste online now, we want to make it ridiculously easy. Subscriptions will get the right amount of paste to your door, on your schedule, and can be quickly adjusted with a few taps on your phone. 

A 4oz tube generally lasts between 30 and 45 days, per person.